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Measuring a hotel groupís campaign effectiveness

We were briefed by an international hotel group to assess the reaction of their guests to a loyalty scheme. In particular, there was a marketing need to understand attitudes to the products being offered and identify ways to improve the scheme. The sensitivity of our telephone based research successfully engaged with the clientís valuable customers. We not only gathered comments and suggestions for the schemeís development, but also impressed the guests with the hotel groupís commitment to customer care.

Our activities included:

Questionnaire design.
Telephone interviews.
Data collection and analysis.