Autosport new business development
We had to be very quick off the grid when a world famous British motor racing circuit asked us to help rapidly build their corporate entertainment and conference business. What followed was an intensive, results driven, three month telephone marketing campaign. The client was impressed. We generated appointments with a high 13% of the targeted prospects and also identified those sectors with true potential for future marketing activities.
Our activities included:
Database creation within industry sectors and geographic regions.
Mail and telephone communications with existing, lapsed and new customers.
Inviting prospects to open days.
Generation of enquiries from qualified event organisers.