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Sales prospecting for a communications agency

We designed and implemented an on-going telephone marketing campaign addressing two key market sectors for our communications agency client. The goal was to help the agency realise its strategic objectives by generating leads and appointments with decision makers. Our achievement was the on-going provision of appointments with qualified prospects, a number of which converted into valuable clients.

Our activities included:

Database creation and development.
Sector specific mailings.
Qualification of contacts.
Generation of appointments and leads.
Relationship management with previously met prospects.