Collecting risk management market intelligence
A top international risk management firm asked us for help with their marketing strategy. Specifically, they wanted intelligence about a local government sector they had not worked in before. In response we structured and implemented telephone based research targeting directors within regional authorities. This led to us producing a detailed report that formed the springboard for our client to accurately develop and promote its products and services.
Our activities included:
Investigated critical issues within the marketplace.
Identified publication readership.