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Relationship management for a PR leader

Our client, a big name public relations agency, briefed us to arrange appointments for their directors. We knew from the start we would have to break through the barriers and speak directly to blue-chip prospects. So, that’s exactly what we did. Over the course of the campaign we arranged a steady stream of qualified appointments. Many of the prospects converted and ultimately contributed to expansion of the agency’s high value client base.

Our activities included:

Developing a database of prospects.
Prospect profiling to refine targeting.
Mailing of themed letters.
Relationship calls with qualified prospects.
Generation of leads and appointments.